ABSTRACT
Average circulation peaked at 1.5 million copies in 1960, but as television grew in popularity the appeal of Paris-Match’s images was undermined. Competition from rival news magazines intensified and, from 1969 onwards, sales fell. In 1976 Prouvost sold to Daniel Filipacchi, who relaunched the magazine with a new image and famous slogan: ‘Paris-Match-Le poids des mots, le choc des photos (Weighty words, photos that shock). Filipacchi also recalled Roger Therond, a member of the magazine’s former successful team, as chief editor and director. Circulation soared to over a million copies. Following a decline in the 1980s, circulation stabilized in the 1990s at over 800,000 copies-well ahead of other general-interest weeklies.
