ABSTRACT
My intentions, as stated in the introduction to this book, are not to deal with cognitive evaluative processes in general, but to concentrate on those which are driven by language. More specifically, I also focus on semantic evaluative processes that depend more on cultural systems of evaluation (social representations, ideologies) than on narrow pragmatic contexts or personal factors. Nonetheless, as interpretative processes, semantic evaluative processes do not exist outside cognition. They are indissolubly semantic and cognitive. It is therefore useful to discuss the status of evaluation within cognition.
