ABSTRACT
We seem as a species to be driven by a desire to make meanings: above all, we are surely homo significans – meaning-makers. Distinctively, we make meanings through our creation and interpretation of ‘signs’. Indeed, according to Peirce, ‘we think only in signs’ (Peirce 1931-58, 2.302). Signs take the form of words, images, sounds, odours, flavours, acts or objects, but such things have no intrinsic meaning and become signs only when we invest them with meaning. ‘Nothing is a sign unless it is interpreted as a sign’, declares Peirce (ibid., 2.172). Anything can be a sign as long as someone interprets it as ‘signifying’ something – referring to or standing for something other than itself. We interpret things as signs largely unconsciously by relating them to familiar systems of conventions. It is this meaningful use of signs which is at the heart of the concerns of semiotics.
