ABSTRACT
Whereas the development of a physically changeable (robotic) architecture appears still to be many years away, there is a promise of significant progress in digital display technologies, which allow patterns, images, text, etc., to be mapped onto a building’s surfaces, thus changing its appearance. The decreasing costs of the “big screens” have already caused an increase in the application of electronic advertising boards on building façades. A common practice in high-density urban areas is to turn the façade into a billboard to display mostly foreign (i.e. not building-or area-related) messages of globally active industrial players.
