ABSTRACT
The display will be aimed at this ‘target audience’, and designed to meet their needs and interests, though it should also please and interest other visitors as well. Interpreters should target their display at a particular audience or group of visitors because if they try to please everyone they may end up pleasing no-one (see Unit 22). As planning the new display goes on, we shall learn a lot about this target audience, through the process known as ‘front-end evaluation’ (see Unit 34).
