ABSTRACT
What is important is the message and the benefits to you of receiving it. (Sir Winston Churchill)
The purpose of this chapter is to consider interventions to increase physical activity in organisations, where we work and study including the school and the workplace, and in communities where we live. We will also consider interventions at governmental level. Specifically, in this chapter we aim to:
dence on specific interventions to change physical activity levels ● evaluate whether physical activity in childhood predicts participation in adulthood ● consider physical activity promotion and interventions in the workplace ● present a rationale for physical activity promotion in the workplace and associated evi-
dence on its effectiveness ● consider physical activity promotion and interventions in the community ● discuss contemporary social psychological approaches to persuasion and attitude change ● highlight a social marketing approach to physical activity promotion ● discuss recent initiatives from national governments to promote physical activity within
broader health policy ● show how an integration is possible between different levels of interventions in physical
activity.
