ABSTRACT
This book has three purposes. The first is to understand and thereby explain the market for fashion photography in Sweden. The second is to present an ethnography of this market. The third, and more general. purpose is to incorporate the phenomenological approach to the social sciences, which I believe to be useful for ethnographic studies. Moreover, only through phenomenolog). have researchers seriously approached the subjective perspective of the actors, a task I take to be essential for a scientific explanation in the social sciences.
