ABSTRACT

In this chapter I will first focus on the context of the case relationship and describe the case companies and some major events in their development during 1980-91. The development of the relationship is then examined by separately describing the development of each of the three business relationships between the units of Fiskars Oy Ab and Markkinointi Topitörmä Oy. The descriptions are based on information received in interviews (see Appendix 3) and collected from business publications and internal documents (see Appendix 2).