ABSTRACT
Figure 9.3 The pre-tax earnings of Markkinointi Topitörmä Oy, 1980-91, at 1991 prices, adjusted by the wholesale price index (1980 = 100). The figures are not
fully comparable from year to year owing to changes in accounting principles. *The figures for 1991 are unoffical because of the extended financial year 1
January to 30 June 1992. Source Annual Reports of Markkinointi Topitörmä Oy, 1980-92
Table 9.1 The position of Markkinointi Topitörmä Oy in the advertising sector
* MTL refers to the Finnish Association of Advertising Agencies. Source Annual reports of Markkinointi Topitörmä Oy 1980-92
