LOCATING TO MAXIMIZE REVENUES AND PROFITS
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There is a single, crucial difference between this chapter and the previous one. Recall that we began the last chapter by assuming that each firm sold a fixed amount to a particular market center. We suggested that if there were several (known and fixed) market locations, we would either consider them as separate points with their separate pulls on the costminimizing location, or combine them into a mean market center. The market was a point, and we were looking to serve the market from a point. In this chapter, we are explicitly concerned about the spatial distribution of linear or areal markets, thereby moving a little closer to typical circumstances.