ABSTRACT
IN A FASCINATING parable of the Grocer and the Chief in his volume, The Passing of Traditional Society, Daniel Lerner points to the difference between modernity and traditionalism. Traditionalists cannot even visualize themselves in secular modern roles. They cannot transpose themselves into a more modern and contemporary social structure.1 The grocer, alerted to the potentialities of trade, is the role of entry into modernity. The chief, concerned with sustaining the traditional way of life, is confused and saddened by the changes in material and social life which have warped his position and vitiated his authority.
