ABSTRACT
In essence, organizational behavior management involves changing what people do by giving them new experiences. What people do constitutes behavior, and learning refers to relatively permanent changes in behavior due to experience. Through controlled research and careful theorizing, behavior analysts have attained a reasonable understanding of learning and the variables that affect it. The purpose of this chapter is to overview learning principles that are relevant to organizational behavior management. These principles are considered from the perspective of radical behaviorism, the psychological paradigm originated by the late B. F. Skinner (e.g., 1938, 1953, 1957, 1969, 1974, 1987).
