ABSTRACT
Identifying the most likely group of potential buyers or tenants can be essential in the sale of commercial or industrial real estate. A target market is the group of potential buyers or tenants for a given property. To identify a target market, it is necessary to first identify the highest and best use of the property. Although most often the highest and best use of a property is a continuation of its current use, occasionally that use may be changed, in which case the target market will also change.
