ABSTRACT
Compared with the normative conception of order [in Parsonian sociology], the cognitive turn … is marked by a shift of interest towards language use and cognitive processes. … In a sense, the problem of social order is redefined by turning the traditional approach to social order on its head. Social order is not that which holds society together by somehow controlling individual wills, but that which comes about in the mundane but relentless transactions of these wills. The problem of social order has not only turned into a problem of cognitive order; it has also turned from a macro-level problem to a micro-problem of social action.
