ABSTRACT
Upon cursory reflection, most people seem to agree that when it comes to consuming entertainment, individuals have distinctive tastes. These tastes tend to be thought of as comparatively stable, lasting preferences for certain kinds of music, comedy, drama, sports, and the like. The formation of these tastes is usually deemed a mystery, however. Regarding good taste or bad taste, people are said to have it or not. Attributions such as these certainly give the impression that taste is mainly a hereditary trait and minimally, if at all, affected by experience.
