ABSTRACT
Packaging is a major contributor to the escalating solid waste stream. This chapter presents results of a study attempting to determine variables that can be used to discriminate between groups who are and are not willing to purchase ecologically packaged products. Attitude toward ecologically conscious living, attitude toward litter, locus of control, and the perception of pollution as a problem were found to be significant discriminating variables. Implications for marketers and public policymakers are provided, as well as directions for future research.
