ABSTRACT

The baby-blue, mascara-spiked eyes widen, the head tilts, the electric orange curls bob, and the wide, lipsticked mouth takes another sip of “Vitameatavegamin syrup.” I Love Lucy is back on the air for its latest re-run. Eager to do the commercial that will launch her in show business, Lucy Ricardo downs the nutritional syrup, unaware that the concoction contains twenty-four percent alcohol. As she extols the virtues of the product, her eyelashes bat their way past an inner fog, and her face slips into silly putty stupefaction. Innocent, childlike Lucy, is thoroughly drunk—and very funny.