ABSTRACT
ALTHOUGH the vision of selling an apple a day tothe Chinese remains nothing more than a statistical extravagance, a great many foreign manufacturers have, by persistent advertising, built up a good sale for certain foreign foods in China. Tinned milk was the first to be introduced and gradually found acceptance as a baby food. As it was both the duty as well as the desire of every wife to produce as many children as possible, the demand for wet nurses exceeded the supply and tinned milk was welcomed as supplying an actual need. As there is little grazing land in this over-populated and intensely cultivated country, cows are scarce and the local supply of milk in all the communities of China wouldn't meet the demand that exists in a good-sized town in England. Tinned milk and various milk powders are on sale in all parts ofthe country, but milk has never been looked on as a beverage. I ts use is confined to children and
invalids, and no Chinese drinks a glass of milk because he likes it. I hope that will not be true a few years from now, for we are just starting an advertising campaign to popularise milk drinks flavoured with chocolate or strawberry. As they drink a lot of sweet carbonated waters we are rather hopeful of success.
