ABSTRACT

Our relationship with music may have become passive in this century in the senses proposed in the media chapter. Still, music has by no means become less present than in earlier times. Radios blast at you when you enter clothing stores; Muzak paces you at the supermarket; in the Balkan countries some radios are kept on outside on terraces playing music day and night regardless of whether anyone is at home. The omnipresent television uses music for all sorts of things, not the least of which being advertising.