ABSTRACT

How has the digital convergence of media impacted upon creative industries? Creative industries have often been thought of as important hub of digital activity since they include computer games, web and interactive design and software creation, among other things. However, as this case study demonstrates convergence does not only relate to media forms but to sectors as well. With increased pressure to innovate in the creative industries it is beginning to ask itself what makes it unique. This case study also considers the implications of the ‘Internet of Things’, in which physical devices and connected to the virtual world.