In the present chapter, we now move from the representation of physical locales that characterised the previous chapter to the consideration of a central mythical locale in the Latin American literary landscape-that of Macondo-although we then expand from this locale to models of literary creation more widely. Our chapter here thus takes as its starting point the persistence of ‘Macondo’ as one of the defining keywords of twentiethcentury Latin American fiction. ‘Macondo’, often used as shorthand for the boom generation, for the literary questions thrown up by García Márquez’s iconic Cien años de soledad [One Hundred Years of Solitude] (1967), and more broadly, for a magical-realist style of writing that extended beyond the boom to more properly postboom writers such as Allende or Esquivel, has been an overdetermined and ubiquitous term in Latin American literary studies of the twentieth century. Even where generations have explicitly set out to counteract Macondo-the most prominent of which being the McOndo movement of the 1990s, and their rejection of the exoticism of magical realism in favour of a more urban and technologically influenced narrative style1-reference is still made to the overriding presence of this paradigm, albeit within the argument about its necessary destruction.