Diaspora, tourism and development
DOI link for Diaspora, tourism and development
Diaspora, tourism and development book
This chapter explores the development potential of forms of tourism linked to members of the diaspora and their homeland. I start by defining the terms ‘diaspora’ and ‘African diaspora’ and their changing meanings and character - istics. Although there are recognised benefits associated with diaspora tourism, there are some challenges in its implementation, an aspect also addressed in the two case studies on Badagry (Nigeria) and Keta (Ghana), discussed later. These offer various points for reflection on how diaspora sites could better tap into diaspora-related regional and international tourism markets. The chapter concludes by identifying that beyond the recognised benefits associated with diaspora travel and tourism patterns, the African diaspora can also play a role as a change agent. This can be achieved by participating in and con - tributing to development efforts by attracting investors, philanthropists and consumers to help in improving the destination image as diaspora citizens take on the role of ambassadors in their own country of residence.