Current issues in niche tourism
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Current issues in niche tourism book
Ten years ago, I embarked in the editing of a book called Niche Tourism: Contemporary issues, trends and cases (Novelli, 2005). I recall the case I had to make to the publisher to convince her about the timely use of the term ‘niche tourism’, as at the time the term ‘niche’ was mainly associated with marketing literature with little reference to the tourism and hospitality fields, and was mainly linked to the alternative travel paradigms of special interest tourism (SIT) (Read, 1980) and other forms of creative tourism (Richards and Raymond, 2000). While research investigating SIT and creative tourism (Getz, 2000a, 2000b; Hall, 2003, 2004; Ohridska-Olson and Ivanov, 2010; Richards, 2001a) were available, niche tourism as a concept was not fully examined until 2002, when the Crichton Tourism Research Centre at the University of Glasgow held a one-day conference on the theme ‘Niche Tourism in Question: Interdisciplinary Perspectives on Problems and Possibilities’. This led to a set of published proceedings (Macleod, 2003), which became one of the first examples of shared thinking on the niche tourism concept and some of its applications.