ABSTRACT
Before this chapter begins, please take this simple personality test. Answer yes or no:
As a general rule, I make up my own mind on which media I use. ___
For the most part, I make media content choices based on convenience. ___
I am a regular user of social media websites. ___
I am most interested in media that challenges me intellectually. ___
I am happy to work with others on a task. ___
I value the opinions of my friends when it comes to what’s available in the media. ___
It usually makes no difference to me whether I access print or screen media. ___
I really don’t get online all that much. ___
I know that if news happens, I will learn about it eventually. ___
I usually read online stories that are highly rated by others. ___
I tend to believe “opinion leaders” that I respect. ___
I usually don’t care about the daily news. ___
My friends would classify me as a “digital media junkie.” ___
My media choices mostly have to do with what is available at the time. ___
My primary concern is finding (or keeping) a job and not what media I use. ___
I really don’t care much about the media. ___
