ABSTRACT

Firms constantly face new challenges. Here are five examples of such new challenges found recently in the newspapers.

• President Van der Klugt would like to have the entire range of Philips products produced on the deck of a supertanker. This tanker should then stop off in different countries according to the advantages of moving exchange rates. Philips could then rid itself of one of its biggest worries, extreme fluctuations in exchange rates, which influence sales and profits in unpredictable ways.