ABSTRACT
On an autumn afternoon in Geneva, a group of forty-two young men from seventeen different countries – average age thirty-three – were assembled to analyse the situation of an American company on the verge of investing in a manufacturing facility in Singapore. The day was grey and dull, provoking no temptation to gaze through the picture windows of the classroom (they were in a management education school) in dreamy contemplation of the grassy slopes leading to the trees screening the River Arve.
