ABSTRACT
Consumerism suggests that an ever-expanding purchase of goods is advantageous to an economy. The consumptive mentality that grabs hold of many couples during the wedding planning process has been a common subject of critique, with self-absorbed Bridezillas and Groom-monsters acting as easy targets for those who sense that the commercialization of weddings is overtaking the sanctity of marriage vows. Bridezilla has become a mainstream term, so much that “Women’s Entertainment” television created the popular show Bridezillas to showcase how and why some women turn their nuptials into a nightmare for all involved.
