ABSTRACT
If you are new to the concepts of managing and marketing destinations, it can be confusing to read what has been written to date about them. These are two relatively new concepts in tourism and many experts have been struggling to defi ne and differentiate them over the past 20 years. Sometimes the concepts are used interchangeably, but although closely linked together, they are different. This book will demystify everything for you so you will truly understand destination management and destination marketing.
