ABSTRACT
This chapter outlines some common themes made by informational theorists about creative workplaces and digital public spheres. Specific contradictions embedded in socio-economic relations are thus refracted in unique ways into knowledge-based public spheres at work. For Florida, creativity shuns industrial bureaucratic organisational traits in favour of the belief that economic growth depends on good ideas. Creative workplace clusters rely on networks forming ties between different groups so that creativity can flow through different networks and aid the rapid absorption of new ideas and are thus critical to the creative process. Emergent patterns of behaviour arise from these networks. From a Marxist viewpoint, however, one can argue that most everyday user activity on digital media networks and on social media sites such as Facebook is associated with unproductive labour. Naturally, digital media provides capital with new profitable avenues, but it is equally true to say that these phenomena are the social conditions for production and not immediate production.
