ABSTRACT

The third discursive sequence in the construction of entrepreneur that will be described now is an endemic development within the social-democratic discourse between 1997/98 and 2004. There are clear parallels to the second discursive sequence, and indeed, the connection between the “knowledge society” and sustained “welfare” as it is illustrated in Table 8.1 attains an even more central position during the post-1998 period. A typical aspect of the social-democratic discourse between 1997/98 and 2004 is the universalization of the entrepreneur to become a role model of an active subject in the “knowledge-based economy” (KBE). The earlier presented second discursive sequence manifested the attention paid by the social-democratic government to the mobilization of all material, cultural, and subjective resources in order to realize the objective of a high-wage and high-productivity society, defi ned as a pre-condition for the welfare society.