ABSTRACT

Chapter 3 elucidated discourse to be a diff erential system of diff erences with a certain diachronic and spatial distinctiveness. What is surprising about the presence of any discourse is that it implicates the control and regulation of the interplay of diff erences, as described by Derrida. In this chapter, attention is re-oriented from the general order of discourse to those social practices, in which diff erent discourses are established, reproduced, re-negotiated, and replaced. The previous abstract and general discussion of the concept of discourse is obviously diffi cult to operationalize to any kind of empirical discourse analysis. For this reason, the objective of this chapter is to provide an analytical heuristic framework that makes it possible to analyze the discursive construction of the entrepreneur in Swedish political discourse, characterize the discursive structures in which diff erent spectres of entrepreneur appeared, as well as describe the discursive changes and displacements that paved the way for an unprecedented notion of the entrepreneur. The fi rst part of this chapter emphasizes the “political” logic involved in the discursive construction of reality and sets the stage for the classifi cation of diff erent types and magnitudes of discursive change. Thereafter, the discussion moves on to various forms of relations contained in diff erent discourses and diff erent substantial discursive levels. The concluding part describes diff erent types of changes of discourse, distinguishes two diff erent kinds of defensive and off ensive articulations, and identifi es two general types of institutional and popular discourse.