ABSTRACT
The material performance of a project such as 290 Mulberry (p. 130) is defined primarily by the designer’s need to create an identifiable façade, within the constraints of a city’s zoning regulations and a developer’s pro forma. The use of a certain lot size predefines a number of units, of a particular size, which will ensure profitability. However, there is also a desire to create an identifiable icon for the project on a prominent corner site. The material response, in this instance, helped create an iconographic brick façade, while minimizing the effect on the unit size and overall construction cost (see details on 290 Mulberry p. 130).
