ABSTRACT
Relatively little use has been made in Britain of the title ‘Marketing Geography’ to describe that aspect of geography which is concerned with tertiary economic activities and particularly the distributive trades. This is curious because there has been a traditional interest in the history of the market place in towns as the genesis of modern commercial practices and numerous, recent, theoretical investigations into the part played by market forces in shaping the locational patterns of different types of firms. There has been much more reference to Marketing Geography as a distinct field of enquiry in the USA, but mainly only in connection with certain specific studies on retailing. This book does not seek to establish the precise boundaries of the field and to provide a definitive treatise of its overall content. It attempts more modestly to draw together some selected work with common underlying themes.
