ABSTRACT
It was emphasised in the early chapters of this book that Marketing Geography is as much concerned with the demand for various goods and services as it is with their supply. That most of our attention has so far focused on the supply side is really a reflection on the overall state of the literature to be found. There have tended to be many more studies of the locational characteristics of shops and shopping centres than there have of the behavioural patterns of the consumers they serve.
