ABSTRACT
A basic defi nition of business decisions would imply that they simply involve choosing among alternative responses. However, a fundamental shift in the underlying state of the business environment challenges organisations to respond in one of two ways. The fi rst is to do little in terms of their fundamental approach to their business environment in the hope of riding out the storm. If the complex disturbances in the business environment are incremental a contextual recovery may well provide the prospect of a business recovery. However, if the disturbances amount – as explained in the previous chapter – to a major environmental paradigm shift, organisations need to re-evaluate their modus operandi . In most cases this will involve considering a mix of incremental and radical response changes.
