ABSTRACT
Many individuals, groups and organisations appreciate the need to adopt a fresh approach to meeting the complex challenges of modern buyers’ markets. However, successfully converting this ‘wish’ to practical achievement is often frustrated and sometimes killed by the destructive power of individual, group and organisational mindsets and paradigms. Resistance to practising business creativity skills and to successfully managing innovation and entrepreneurial skills is common. Commitment to learning new methods of problem solving requires both a dedication and a time commitment. This chapter explores the destructive power of this resistance and explains how steps can be taken to overcome many of the frequently experienced creativity blockers.
