ABSTRACT
Martinelli was impressed by Hello Style’s collection of videos with posted comments and links to Pinterest, Facebook, and other social media sites. She concluded that in the digital age, electronic magazines would trump paper ones. She observed, “The initial line-up is a banquet of fresh content, offered five days a week, including ‘Sexy vs. Skanky,’ ‘Big Girl in a Skinny World’ and ‘Visible Panty Lines.’” These “go down so easy,” she said, that “it makes the paper editions of these magazines seem obsolete.” There is a place for paper periodicals, she allowed-but only barely. “You might thumb through Cosmo at the hairdresser’s or a doctor’s office, but if you want to try the
1 Connect the importance of understanding magazine
history to understanding magazines today
2 Describe the physical and digital production,
distribution, and exhibition of different types of
magazines
3 Explain the view that magazines are brands that
need to follow their readers across a variety of
converging platforms
4 Analyze ethical issues regarding the influence
advertising on magazine content
manicure style du jour you’d be better served watching the quick tutorial on Hello Style,” she wrote. Martinelli might have added that if you bring your iPad or Nexus tablet with your favorite magazine apps to the doctor’s office (with any luck your doctor will have Wi-Fi if you don’t have a cellular connection), you might not even have to look at paper there. Her conclusion: a large portion of the work of tomorrow’s magazine journalists will involve creating videos, answering reader comments online, and pushing out news on social media, if Hearst’s Hello Style YouTube channel is any indication.
