ABSTRACT
This chapter explores how news business works and how it is adapting to a future in which the funding model that has supported it for most of two centuries can no longer be relied upon to keep it afloat. In the more recent manifestations of technologically determinist approach people are lead to believe that the Internet has changed everything for modern journalism that mainstream journalism has outlived its usefulness and that audiences are deserting it in droves. The idea of the Internet as a democratic form of communication is inseparable from its origins as a network for sharing. The World Wide Web origins lent credence to a powerful anti-authoritarian discourse in which it was seen as inherently flexible and democratic. Without the means of linking directly to existing legacy news organizations, it is doubtful that dominant web-native organizations such as the Huffington Post would have got into the general news business at all.
