ABSTRACT

This teaching method centres on marketing and propaganda. Mini-groups are challenged to invent realistic slogans and logos; all they have to help them in this chore is a series of statistics (some more relevant than others). This exercise is best utilised when a course is examining the main attributes and characteristics of a particular movement, organisation, or even regime; in essence, any context in which there is an image to project and where propaganda is a key issue. Thus, this strategy may be particularly appropriate where any of the following are the focal point of study: war, political movements, economic corporations or controversial regimes. Pupils will have to determine how important their set of statistics are, and in what ways they can be used to underpin marketing and advertising.