ABSTRACT
Strategic tourism planning is a collaborative management tool that can be used to help determine a destination’s vision, mission, goals, objectives, strategies, and tactics. It also lays the groundwork for a destination to develop a brand identity as it moves forward in preparing a marketing plan. It drives the organization to produce fundamental decisions and actions for the future. The process is strategic because it gives the organization a rational approach in directing the use of resources and in communicating the interests of the stakeholders and community leaders emphasizing quality, efficiency, and effectiveness.
