ABSTRACT
In this chapter, the author is concerned with production as it is found on the circuit of celebrity culture. He recognises that celebrities are produced but also that there are cultures of production, shaping the products produced by the entertainment industries. The author explores the mass society thesis and the issues of late, liquid capitalist production and the dreams it manufactures. The concept of liquid celebrity will run into all these articulating positions, so that it emerges as contingent upon a watery modern landscape where, to appropriate Marx and Engels, all that is solid melts into liquid. The author position equates liquid celebrity with existential lack, a crisis in political authority and late capitalist commodity dreaming, he concludes by assessing the potentiality of what might also be understood to be the sublime nature of its embodiment. There are different and competing ways to engage with the liquid lights of producing celebrity culture.
