ABSTRACT
Authors such as the futurist Zuboff (1984) foresaw that work would become more reliant upon information technologies (IT) in which the use of educated human capital would become much more central to organizational performance. Between the 1970s and the early 1990s, new information technologies spread throughout the globe with lightning speed. Competition between corporations would no longer be determined merely by the application of IT, since they were all using more or less the same hardware and software. He recognized that efficient organization and use of human capital were essential for the advancement of a corporation and successfully withstanding competition with rivals. He also noticed that the digital revolution marked a clear break with the manufacturing economy, shifting the focus onto the service economy. With the pervasive use of IT by banks, insurance companies, hospitals, warehouses, clinics, and retail stores, the era of domination by industrial mass production was approaching its end.
