ABSTRACT
In 1990, two consultants from the Boston Consulting Group, Stalk and Hout, presented a compelling case for time as the key topic for international business. In their study Competing Against Time, they stressed the importance of the link between time and international business:
Time is a fundamental business performance variable. Listen to the ways in which managers talk about what is important to the success of their companies: response time, lead time, up time, on time. Time may sometimes be a more important performance parameter than money. In fact, as a strategic weapon, time is the equivalent of money, productivity, quality, and even innovation.
(Stalk and Hout 1990: 39)