Within design disciplines, design activism is often seen as “social” or “public interest” rather than political. It is viewed as a good deed rather than as a political struggle. By contrast, social movement campaigns start with the premise of political struggle for change. For this reason we can see design activism’s political side more clearly when we view it in social movement terms. In particular, the framework shows methods for trying to bring about change in arenas where the issues are typically cash poor and value rich.