ABSTRACT
Sports fans share common bonds and speak common languages, yet are quite different in virtually all aspects of their fandom—varying in their fervor, their dress, their game-day rituals, and the degree of their loyalties (Earnheardt, Haridakis, and Hugenberg, 2012). Fantasy sport participants have many presumed similarities, such as the correlation between fantasy sport participation and some degree of overall fandom. But while fantasy sport participants have typically been labeled as monolithic, this is far from the case. As Billings and Ruihley (2013) argue:
