ABSTRACT
The purpose of this chapter is to cover issues pertaining to:
The need for organisations to respond effectively to increasingly turbulent and volatile external environments.
The decline in consumer demand in mature Western markets.
The problems for Western firms seeking new growth by exploiting the world’s potentially future largest market—China.
The impact of the growing public sector financial crisis in the Western world on future funding of the welfare state and the impact on consumer disposable income.
The growing problems associated with the global resource availability in areas such as oil and agricultural products.
The scale of financial impact of the continuing rise in the costs of healthcare provision in Western economies.
The inability of Western firms in mature industries to compete in world markets in the face of competition from firms based in emerging economies.
The ongoing validity of continuing to utilise conventional strategic planning models.
The alternative perspective that Western organisations should accept the Schumpeterian view that ongoing success depends upon the exploitation of innovation.
