ABSTRACT
The purpose of this chapter is to cover issues pertaining to:
An effective response to emerging competition is to focus on innovation to retain market leadership.
The inability of M&As to rescue a company facing a decline in market performance.
Concepts associated with achieving competitive advantage and the role of the resource-based view (RBV) of the firm in supporting a selected advantage position.
The role of new knowledge in sustaining the market performance of Western nation companies.
The structures and systems associated with the effective exploitation of new knowledge.
The advantages of double-loop learning and the existence of effective organisational learning systems.
