ABSTRACT
The purpose of this chapter is to cover issues pertaining to:
Avoiding personal bias in the categorisation of opportunities, threats, strengths or weaknesses.
The prioritisation of strategic issues.
Techniques for assessing performance gaps.
Defining the organisation’s strategic objective(s).
The benefits of adopting single versus multiple objectives.
The role of key stakeholders and their influence on objective setting and fulfilling desired performance criteria.
The emergence of corporate social responsibility (CSR) strategies to meet the wider societal demands which may be placed on the organisation.
