ABSTRACT
The purpose of this chapter is to cover issues pertaining to:
Examining alternative perspectives about ‘what is a strategy?’
Selecting a competitive advantage to sustain long-term performance.
Determining strategic positioning to sustain long-term performance.
Relying on RBV versus a competence/environment-based strategy.
Creating an effective strategic defence.
The critical importance of retaining strategic flexibility.
Allocating and prioritising resources.
