ABSTRACT
To understand the potential for the Olympic cultural programme to play a distinctive role within the Olympic Games, it is important to have an overall view of the Games management structure and main strategic imperatives. This will help to evaluate the extent to which the day-to-day Games operations are informed by a coherent cultural policy. This chapter reviews the Sydney Organising Committee for the Olympic Games internal management structure as an exemplar of OCOG operations, and articulates the positioning of the Olympic Arts Festivals programme specifically. It starts by reviewing SOCOG’s internal structure and ends with a review of the festivals’ strategic management in terms of staffing, budgeting, marketing, promotions, and ticketing.
